Berg Insight's analysis indicates that the comprehensive market worth of precision agriculture solutions stood at €2.7 billion in 2020. With a compound annual growth rate (CAGR) of 6.8 percent, it is anticipated that the market value will attain €3.7 billion by the year 2025. This is explained by a steady increase of demand for price monitoring devices due to their ability to increase crop yields, enhance productivity, and improve resource efficiency through data-driven decision-making. The high relevance of IoT is obvious for 1NCE: as we work with more than 1600 consumers in Agriculture, we can see the number of precision agriculture use cases involving IoT is raising fast within different regions globally, such as the US, UK, Chile, Germany, Denmark, Malaysia, Japan and South Korea.