Press Releases


1NCE expands Leadership Team in Europe and Asia-Pacific

  • Nicolás Martinez-Fresno appointed as Senior Vice President, Business Development & Sales, Europe

  • Hitoshi Ono appointed as Senior Vice President, Japan and Asia-Pacific

  • 1NCE continues to attract top-tier talent with backgrounds at mobile network operators and software companies


Cologne, Germany, Nov 22, 2022 – 1NCE, the only provider of connectivity and software for IoT at a global flat rate, today announced the appointment of two Senior Vice Presidents to oversee the development and execution of the company’s strategic plans in Europe and Asia-Pacific (APAC). Nicolás Martinez-Fresno has been appointed Senior Vice President for Business Development & Sales, Europe. And Hitoshi Ono has been appointed Senior Vice President for Japan and APAC.


Nicolás Martinez-Fresno, Senior Vice President for Business Development & Sales, Europe

Martinez-Fresno will lead and scale the company’s sales and sales support teams to drive strong customer and partner engagement. Ono will lead the company’s expansion in the region, including a strategic partnership with SoftBank to market 1NCE’s services exclusively in 19 APAC markets.


Martinez-Fresno is an accomplished international managing director of sales with more than 20 years of experience leading enterprise business units of technology companies across Europe, the Middle East, Africa and the Asia-Pacific region. From 2014 to 2021, he held progressively senior roles at Vodafone Global Enterprise, most recently as Global Director for Business Solutions Sales, Industry Consulting and Innovation. He was responsible for global strategic service sales with Fortune 1000 customers and oversaw more than €1.2 billion in annual revenue. Prior, he was Vodafone’s Director for Southern Europe, and Director for Middle East and Africa. From 2002 to 2013 Martinez-Fresno worked in various roles at Telefónica, and from 1997 to 2002 at Alcatel.


“I’ve been impressed by Nicolás since he started at Vodafone more than a decade ago, so I jumped when I heard he would be open to joining 1NCE. He is going to be a huge asset in ensuring 1NCE’s first operating region continues to deliver the highest-level of success,” said Ivo Rook, President at 1NCE.


Hitoshi Ono, Senior Vice President Japan and APAC.

Ono has worked for 25 years in business development and sales account management for a variety of blue-chip technology brands, including Cisco, Hewlett-Packard, Panasonic and Vodafone. He has unique expertise in selling a diverse range of products and services, including hardware, software, licensing, IoT connectivity and cloud-based solutions. Most recently, he was Senior Sales Manager for Hewlett-Packard Enterprises, where he was responsible for his products’ year-over-year growth of 379 percent in FY 2019, 289 percent in FY 2020, and 170 percent in FY 2021.


“Hitoshi is a master at selling across regions and sectors, and he has a strong working relationship with our partners at SoftBank. He will play a lead role not only in the APAC region, but as 1NCE expands its offerings in 2023 to include a more comprehensive IoT package to customers,” added Rook.


1NCE delivers true cross-border, future-proof IoT connectivity and software services without uncertainty over the lifetime of a device. The majority of IoT projects require multinational deployments, but few mobile network operators (MNOs) have the capability to meet cross-border demands. 1NCE’s multimode SIM card enables a smooth transition between different communication standards, with no additional costs for roaming or setup.


More than 10,000 customers worldwide already trust 1NCE with more than 10 million managed connections. The 1NCE IoT Lifetime Flat can be ordered via the 1NCE Online Shop and the AWS Marketplace. Business customers can also test up to 100 free SIM cards with 12 months of IoT Flat Rate connectivity. All SIM cards are delivered hot out of the box and already activated within a few business days. 1NCE supports all radio standards (2G, 3G, 4G/LTE-M and NB-IoT).


About 1NCE


1NCE is the only provider of connectivity and software for IoT at a global flat rate – offering fast, secure, and reliable cellular connectivity and software services in 140 countries worldwide. The 1NCE IoT Lifetime Flat is designed to last over the entire lifetime of an IoT device with a one-off payment, making IoT applications affordable and scalable for smart utilities, asset tracking, vehicle telematics, the supply chain and other uses. The company – founded in 2017 by CEO Alexander P. Sator together with Deutsche Telekom AG – is headquartered in Cologne, Germany and has 200+ staff in Amsterdam, Cologne, Hamburg, Hong Kong, London, Miami, Montevideo, Paris, Riga, Rome, Tokyo and Warsaw. Learn more at and follow us on Twitter and LinkedIn.


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